United Partners Network and Cyabra Announce Strategic Partnership to Strengthen Brand Protection and Combat Disinformation Across Europe

United Partners Network (UPN), one of Europe’s leading independent communications and PR agency networks, and Cyabra, the solution that analyzes actors, behaviors, and content to uncover coordinated digital manipulation, today announced a strategic partnership that will make Cyabra’s disinformation-detection and brand-protection platform available to UPN’s full roster of agency partners and their clients across the continent. 

Under the agreement, UPN becomes Cyabra’s authorised reseller across EU markets, enabling communications professionals throughout the network to integrate Cyabra’s real-time social media monitoring, fake-account detection, narrative analysis, and deepfake identification capabilities directly into the strategic counsel they provide to brands, institutions, and public-sector organisations.

Responding to an Urgent Threat 
Disinformation has been recognised as the number-one global risk facing society. Organisations worldwide are expected to invest upwards of $500 billion in disinformation security by 2028. From coordinated bot campaigns that can inflict reputational crises on global brands overnight to state-linked influence operations targeting democratic elections, the threat landscape has never been more complex, or more consequential. Recent Cyabra investigations illustrate the scale of the challenge. In Poland’s 2025 presidential elections, Cyabra identified that up to 32% of accounts discussing leading candidates on X were fake, with coordinated networks generating over 14,000 engagements and reaching an estimated 15 million potential views. In the corporate sphere, a single controversial advertisement by a major global brand triggered a 24,000% spike in negative content within 48 hours with 28% of the accounts driving the backlash identified as inauthentic, nearly three times the platform average. 

What This Means for UPN’s Agency Partners and Their Clients 
Through this partnership, every agency within the UPN network will be able to offer clients a new layer of intelligence-driven communications support, including real-time monitoring and alerts across major social platforms such as X, Facebook, TikTok, and more; identification of fake accounts, bot networks, and coordinated inauthentic behaviour; AI-driven sentiment and narrative analysis in over 100 languages; deepfake and AI-generated image detection; and visual link analysis mapping the spread of disinformation campaigns.

A Shared Mission: Making the World Safer from Disinformation Beyond commercial value, the partnership is rooted in a shared conviction that the fight against disinformation is a fight for the integrity of public discourse itself. From elections and public health to consumer trust and corporate accountability, inauthentic online activity undermines the foundations of informed decision-making.

Led by veterans of intelligence and information security, Cyabra’s solution analyses billions of online conversations in real time, providing organisations with the forensic evidence they need to understand, respond to, and get ahead of disinformation threats. The company is already trusted by global corporations, media organisations, governments, and NGOs worldwide. 

Looking Ahead 
UPN and Cyabra plan to roll out joint training programmes, workshops, and case-study showcases for network agencies in the coming months, ensuring that communications professionals across Europe are fully equipped to leverage the platform’s capabilities on behalf of their clients. The partners will also explore co-created thought leadership on the evolving disinformation landscape and its implications for brand strategy, public affairs, and crisis communications. Cyabra has entered into a business combination agreement with Trailblazer Merger Corporation I (NASDAQ: $TBMC), a blank-check special-purpose acquisition company.