“The campaign, created in collaboration between the creative agency Dept and Culture & Entertainment agency United Partners (UP), is transforming Johnnie Walker’s famous KEEP WALKING platform into a locally relevant, rallying cry for collective progress, as the world needs progress now more than ever.”
says Dora Anna Fejes, Senior Brand Manager Whiskey at Diageo EPM.
"During the last few years we have extended our focus on international growth, and winning in the categories "Best International Campaign" as well as “Integration of Traditional and New Media” is a great reassurance that we are on the right track. It proves we are well equipped to help our partners' brands grow through our work in the international PR and marketing scene"
says Maria Gergova – Bengtsson, Founder and CEO of United Partners.
About Golden World Awards:
The IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programs. Each year, a jury of experienced communication professionals judges the entries and nominates the best for a short-list. In a next step, the final winners are selected on the basis of unique merit, relevance, concrete objectives, creative strategies and tactics, and demonstrable results. Established in 1990, the Golden World Awards (also dubbed as the 'Oscars of PR') has 65 categories of In-house and Agency entries, judged separately, and honors the overall highest standards of each year with the IPRA Grand Prix for Excellence award.
About United Partners:
United Partners is one of the leading communication agencies in Central and Eastern Europe. UP’s mission is to help people choose its clients’ brands, products, offers, causes, and IDEAS through a great mix of insight-driven strategies, bold creativity, and the right communication channels. UP celebrated its 25th birthday in the beginning of 2022. In 25 years UP has gained the trust of leading companies such as Paysafe, VMware, Melexis, Diageo, P&G, Nespresso, Carlsberg, Tommy Hilfiger, Calvin Klein, and many more. UP helps global brands like Pampers, Gillette, Ariel, Pantene, Always, Old Spice, Nespresso to grow and win customers’ hearts.In 2020, the prestigious Sabre Awards, by Provoke media, announced UP as The Best Communications Consultancy in Eastern Europe. UP has been also awarded for the Best International PR Campaign and World Best Community building campaign by IPRA Golden World Awards. Among the key UP services are data-driven brand communications strategies, culture & entertainment strategies, influencer marketing, media, and social media listening and analysis, experiential marketing, digital marketing, employee engagement, social media strategy and management, crisis management, public affairs. The main industry expertise of UP is in Consumer, Technology, and Healthcare. United Partners created UPN - a network of more than 30 independent agency partners across the EMEA region – to ensure optimal local knowledge and a broad execution base.
About Johnnie Walker:
Johnnie Walker is the world’s number one Scotch Whisky brand (IWSR 2019), enjoyed by people in over 180 countries around the world. Since its foundation by John Walker 200 years ago, those who blend its whiskies have pursued flavor and quality above all else. Today’s range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for over 19 million cases sold annually (IWSR, 2018), making Johnnie Walker the most popular Scotch Whisky brand in the world.
About Diageo:
Diageo is a global leader in beverage alcohol with an outstanding collection of brands. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Zacapa, Baileys, Don Julio, Gordon’s, Tanqueray and Guinness. Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).
Diageo Eastern Europe market covers Diageo’s beer business across all of Continental Europe as well as spirits businesses across Russia, Eastern Europe, Central Asia, Middle East and North Africa. All in all, 54 countries. There are more than 370 people working in the Eastern Europe market.For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Celebrating life, every day, everywhere.
