United Partners agency is opening a Dutch branch

08 June 2022

United Partners is opening a sister company United Partners Consumer UP Consumer – Consumer Connections (united-partners.com), focusing on the international consumer business with passion for lifestyle, drinks and fashion brands.

The agency will do projects for Diageo and other lifestyle brands, focusing on marketing strategy, celebrity partnerships, International PR, B2B and B2C Marketing.

United Partners Consumer is welcoming a Bulgarian managing partner based in The Netherland – Jana Wilhelmus. Jana is a global marketing executive with a keen sense of creating consumer traction.

With experience in B2C and B2B Consumer Marketing, working internationally for over 15 years, building brands, and finding consumer passion points, solving business and consumer problems across markets and industries.

After working together with Maria and United Partners, more than 15 years ago, and having a client - agency success, we have built a great friendship that is now becoming a business venture, I am so happy to join Maria Gergovia on this exciting marketing journey.

Jana Wilhelmus, Managing Partner, United Partners Consumer

Her recent project includes sealing the partnership with Hollywood stars Adrien Brody and Milla Jovovich and creating the PR Strategy for The Walkers Campaign for Diageo’s Johnnie Walker, going live in 14 countries.

United Partners was recently certified for Bulgaria and the SEE region by the International Communication Consultancy Organization (ICCO).

ICCO is the PR agencies’ voice all over the world. Its membership network includes 41 industry organizations in 81 countries. The total number of representatives exceeds 3 000 PR agencies. Anita Mohl, Jürgen H. Gangoly and András Sztaniszláv executed the audit and certification process locally in Sofia.

This world-level appreciation is a natural continuation of our international development strategy. Our team has already successfully implemented the international business standards providing top notch client services. The ICCO certification will now award us with an official appreciation for the work done. In my opinion, this puts the Bulgarian communication industry on the global market.

Maria Gergova-Bengtsson, founder and CEO of United Partners

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During the last 2 years United Partners created UPN - a network of more than 30 independent agency partners across EMEA. Before going international, the agency built its name in Bulgaria by being among the pioneers to offer full corporative and integrated marketing communications services. The agency celebrated its 25th birthday in the beginning of 2022. In 25 years UP has gained the trust of leading companies such as Paysafe, VMware, Melexis, Diageo, P&G, Nespresso, Carlsberg, Tommy Hilfiger, Calvin Klein, etc.

United Partners has been awarded multiple times by recognized corporate and marketing communications contests:
- best communication agency in CEE, SABRE Awards 2020.best target audience engagement campaign,
- IPRA GWA (The International golden awards of The International PR Association), 2019.
- best international PR campaign, IPRA GWA 2016. best PR campaign focused on EU digital inclusion, IPRA GWA 2014.
- United Partners team counts more than 30 employees.